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How To Promote 1malaysia Concept Essay Ideas

1Malaysia (pronounced One Malaysia in English and Satu Malaysia in Malay) is an ongoing programme designed by MalaysianPrime MinisterNajib Tun Razak on 16 September 2010, calling for the cabinet, government agencies, and civil servants to more strongly emphasise ethnic harmony, national unity, and efficient governance.

National campaign[edit]

The 1Malaysia concept is being promoted through a wide range of activities.

Prime Minister Najib has instructed the National Civics Bureau or Biro Tata Negara (BTN) to use its courses and seminars to educate present and future civil servants, politicians, and community leaders about 1Malaysia and promote national unity. Deputy Prime Minister Ahmad stated, “We will ensure that the BTN courses also inculcate the 1Malaysia concept and its eight values, namely high performance culture, accuracy, knowledge, innovation, integrity, strong will, loyalty and wisdom.”[1]

Radio Television Malaysia (RTM) and private television channels have incorporated ideas from 1Malaysia into numerous TV programs. The use of multi-lingual hosts and actors from different ethnicities is one of the methods uses to promote national unity.[2]

Logo and slogan[edit]

An official logo and slogan has been introduced along with the launch of 1Malaysia concept. The logo is the symbol of '1' which incorporates the national Jalur Gemilang flag and the word Malaysia. The government has spent RM38 million to promote Prime Minister Najib Abdul Razak’s 1Malaysia concept in 2010, said Deputy Minister in the Prime Minister’s Department T Murugiah.[3]


2009Rakyat Didahulukan, Pencapaian Diutamakan (People First, Performance Now)
2010Menjana Transformasi (Generating Transformation)
2011Transformasi Berjaya, Rakyat Sejahtera (Transformation Successful, People Prosperous)
2012Janji Ditepati (Promises Fulfilled)
2013Rakyat Didahulukan (People Come First)
2015Sehati Sejiwa (One Heart, One Soul)

Public policy[edit]

Improving government efficiency is an important aspect of 1Malaysia. The use of Key Performance Indicators (KPIs), metrics and targets more typically used in private business, and National Key Result Areas (NKRAs) is thus naturally an important part of the 1Malaysia effort. Najib says, "The government is committed to carrying out a transformation programme as its main agenda based on approaches and philosophy of 1Malaysia – people first, performance now."[4]

Immediately after assuming the office of Prime Minister of Malaysia Dato Seri Najib Tun Razak introduced a series of KPIs to measure and improve the efficiency and quality of government services as well as realising the 1Malaysia concept. Najib said that KPIs were implemented to ensure “the people’s satisfaction...whether they are satisfied with our service, whether we have solved their problems.”[5]

Najib's announcement of the KPI effort was generally well received. Deputy Prime Minister Tan Sri Muhyiddin Yassin said the KPI formula was a yardstick against which the people could measure the performance of Najib and the government. He said the KPIs would provide motivation for every minister to perform well.[6]

The KPIs provide a mechanism for the evaluation of ministries and other government agencies including performance reviews carried out every six months. Each ministry has been required to establish specific KPIs including that focus on policy outcomes over the traditional emphasis on inputs typically found in government performance assessments and planning. KPIs include detailed job descriptions and goals for ministers, deputy ministers, and some other senior government officials.[5]

Najib has identified six major policy areas in which KPIs will play an especially important role in improving the effectiveness of the Malaysian government. These are known as National Key Result Areas (NKRAs). The NKRAs include crime prevention, reducing government corruption, increased access to quality education, improvements in the standard of living for low income groups, upgrades to rural infrastructure, and improvements in public transportation.[7]

Najib also introduced a new cabinet position to support the Unity and Performance Minister in implementing the KPI system. Idris Jala, the former CEO of Malaysia Airlines, was appointed Minister Without a Portfolio and CEO of Performance Management and Delivery Unit (Pemandu), to work with Dr. Koh Tsu Koon in training over 500 government officers to implement the KPI system. As CEO of Pemandu Idris will support the work of Koh, who is the minister in charge of National Unity and Performance Management.[8]

Public services[edit]

1Malaysia clinics[edit]

Prime Minister Najib's Budget 2010 includes funding for 50 medical clinics to provide basic medical services for illnesses and injuries such as fever, cough, colds, wounds and cuts, diabetes, and hypertension. Malaysia citizens are charged RM1 for treatment and medication. Non-citizens are charged RM15.[9]


To boost internet penetration in the country, the government launch free Wi-Fi services as part of the 1Malaysia campaign which known as (Kampung Tanpa Wayar - KTW) (Village Without Wire) in 2011 for rural areas resident.[10][11][12] The Wi-Fi services have since been renamed as WiFi Komuniti (WK) - Community WiFi.

1Malaysia email[edit]

It was announced that the RM50 million contract was awarded to a company called Tricubes Bhd to run the 1Malaysia e-mail project as part of the government's social networking project in which free email accounts would be given to the public to communicate with the government.

1Malaysia Development Berhad[edit]

A government-owned firm 1Malaysia Development Berhad was formed through the renaming sovereign wealth fund called Terengganu Investment Authority (TIA). Through Najib's efforts the company has focus on strategic development projects in the areas of energy, real estate, tourism and agribusiness.

Kedai Rakyat 1Malaysia (1Malaysia People's Grocery Stores)[edit]

Main article: Kedai Rakyat 1Malaysia

In 2011, the 1Malaysia franchise was branched off into a grocery store franchise going by the name Kedai Rakyat 1Malaysia (KR1M), with the first store being located at the Kelana Jaya Line Light Rail Transit (LRT) station in Kuala Lumpur. The franchise was aimed at allowing the low income group to obtain cheaper groceries and lighten their burden besides bringing Malaysians closer to the significance of 1Malaysia.[13]

Non-governmental organisations[edit]

1Malaysia Foundation[edit]

The 1Malaysia Foundation (Y1M) Foundation was established in 2009 to promote and develop the idea of 1Malaysia. Y1M works to co-ordinate and supplement government and private-sector activities related to 1Malaysia. Chairman of the Y1M Board of Trustees, Dr Chandra Muzaffar said, "Y1M is planning to expand and strengthen the commitment from all Malaysians towards national unity through various activities to increase public awareness and community development."[14]

1Malaysia Youth Fund[edit]

The 1Malaysia Youth Fund was launched to provide financial support for young people to undertake creative projects that nurture national unity. RM20 million was allocated for the fund under Malaysia's budget passed in 2010. The fund was proposed by the Barisan Nasional Youth Lab.[15]

Prime Minister Najib said that 1Malaysia Youth Fund reflected the government's commitment to empowering young people. "The scope and the projects should address three criteria – focus on nurturing unity in Malaysia, have a multiplier effect on the general community, and be led by young people. The objective is to encourage youths to use their imagination to the fullest. We want them to be creative and innovative. Maybe their ability may exceed our expectations and maybe they can do something which has not been thought of by us,” said Najib.[15]

1Malaysia People's Welfare Association[edit]

The 1Malaysia People's Welfare Association (KER1M) was established on 18 November 2013 to aid those who stay at rural areas. The Chairman YH Left Kolonel Honorary Datuk Ranjith play a role to work along with the government under JPNIN, Prime Minister Department, NBOS, JKM, JPW and many other government agencies to roll out the nature of 1 Malaysia dedicated activities to fellow Malaysian. The idea was created to help people who are suffering from living with normal daily lifestyle. Under Left Kolonel Datuk Ranjith, KER1M has introduced their initiative to help needy and unprivileged people to deliver Wheel Chairs under the program call BKR1M (Bantuan Kerusi Roda 1 Malaysia) and this program was supported by YAB Dato' Sri Najib and blessed for nature success out. YAB Dato' Sri Najib also supported the HIV awareness Program, Launching of Buku Nostalgia YAB Dato Sri Najib 40 Years and many other activities which fall under the pipeline of 1 Malaysia. For more information please visit www.1malaysia.org.my

Public response to 1Malaysia[edit]


A year after the concept's introduction, Mahathir Mohammad reportedly said he "still doesn't understand (masih tidak faham)" the concept.[16] Almost two years later, the public similarly, based on an opinion poll in July 2010, were wary of the concept. In particular, the non-Malays surveyed, according to The Malaysian Insider, "were almost split on the Najib administration's national unity agenda with 46 per cent of the respondents believing that the 1Malaysia concept is only a political agenda to win the non-Malay votes," and "only 39 per cent of the non-Malays believed that the concept introduced by Najib after he took over the government was a sincere effort to unite all races in Malaysia".[17]

Criticism of public services[edit]

The 1Malaysia clinics was criticised for its service especially for their lack of equipments, expired medicines, unqualified assistant medical officers and lack of civil manners by its nurse staff towards patients.[18][19][20][21]

The 1Malaysia Village Without Wire programme (Kampung Tanpa Wayar - KTW) has met with a lot of criticism from the rural areas community with many of them labelling the project as "failed" due to the frequent malfunction and slow Wi-Fi services.[22][23][24]

The 1Malaysia email have been criticised by the public and the opposition Pakatan Rakyat on the waste of money involved and that Tricubes used to be in financial difficulty. After the public outcry Najib had to backtrack stating that this was a private sector initiative and that acceptance of the email accounts was voluntary.[25][26][27] Protests has been organised against the project on Facebook and parodied on a website.[28][29]

The 1Malaysia Development Berhad company has been saddled with controversies such as the purchase of overpriced land from Tadmax Resources, a company linked to the Port Klang Free Zone scandal.[30][31]

Complaints have been received that the groceries sold at KR1M were more expensive compared to those sold in hypermarkets around Malaysia.[32][33] There have been allegations of poor product quality in its product line, namely children's milk formula, fresh milk, condensed milk, sweetened condensed creamer, oyster sauce, fruit jam, canned chicken curry, mango cordial, ghee compounds, peanuts, creamy peanut butter, crunchy peanut butter, crispy peanut butter and tinned sardines in tomato sauce.[34][35][36] KR1M has instructed its suppliers to send their products for periodical laboratory testing.[37]

Bumiputera rights[edit]

Prime Minister Najib's efforts to liberalise government policies and create a more open policy towards all races with 1Malaysia led Malay rights group Perkasa to seek further clarification on the policy, as they feared that his 1Malaysia would undermine Malay or Bumiputera rights in favour of minorities in Malaysia.[38]

Anwar Ibrahim's suspension from parliament[edit]

Main article: Anwar Ibrahim § Jews, Israel, APCO Worldwide, and 1Malaysia

On 22 April 2010, Anwar Ibrahim the leader of Malaysia's opposition, was censured by Malaysia's parliament for remarks he made during a press conference in parliament on 30 March 2010. Anwar had claimed to have documents linking 1Malaysia, One Israel, and the public relations firm APCO Worldwide (APCO), but refused to allow access to the documents when challenged[39] It is against Malaysia's foreign policy to have any dealings with Israel and the appointment of APCO has deeply angered the sensitivities of the Muslims in the country, who wanted Najib to terminate the contract with the company. The Malaysian government and APCO have strongly denied Anwar's allegations. The censure motion passed by the House of Representatives referred Anwar's case to the Rights and Privileges Committee which will recommend a punishment for approval by the full chamber. Such punishment could include being banned from parliament.[40][41][42] Anwar has retaliated by producing the two documents to back up his statements and refute the government's denials.[41][42] It was announced that Anwar was to be suspended from parliament by the Parliamentary Rights and Privileges Committee based solely by a contents of a letter by APCO without him being able to put up a defence for himself.[43][44][45] On 16 December 2010 Anwar and three opposition MPs, Karpal Singh, Azmin Ali and Sivarasa Rasiah were suspended from parliament without any debate being put forward. Anwar has blamed APCO Worldwide for his and his fellow opposition parliamentarian's suspensions.[46][47][48]

See also[edit]


  1. ^"PM Wants BTN To Intensify 1Malaysia Concept In Its Modules, Bernama, 15 December 2009". Bernama.com. 15 December 2009. Retrieved 12 January 2012. 
  2. ^"1Malaysia Concept In Local Drama Series, Bernama, 14 December 2009". Bernama.com.my. Retrieved 12 January 2012. 
  3. ^Joseph Sipalan. "Murugiah: RM38mil spent on 1Malaysia". Malaysiakini.com. Retrieved 12 January 2012. 
  4. ^All the facts on NKRA, 1Malaysia out this week, Lydia Gomez and , NST, 14 December 2009[permanent dead link]
  5. ^ ab"People's Satisfaction a KPI Benchmark - Najib". Press Release, Prime Minister's Office. Pmo.gov.my. 4 May 2009. Retrieved 31 January 2013. 
  6. ^Najib Sets The Pace For Transformation In Administration, by Sophia Ahmad, Bernama, 11 December 2009[permanent dead link]
  7. ^KPIs to measure PS performance, PSnews[dead link]
  8. ^"Najib makes Idris Jala minister to run KPIs unit, The Malaysian Insider". My-1.themalaysianinsider.com. Archived from the original on 9 April 2010. Retrieved 12 January 2012. 
  9. ^"Only 1RM treatment charge for common illnesses, The Star, 8 January 2010". Thestar.com.my. Archived from the original on 28 June 2011. Retrieved 12 January 2012. 
  10. ^"Wi-Fi komuniti bantu rakyat dapat akses internet". Bernama (in Malay). Sinar Harian. 22 March 2016. Retrieved 15 April 2016. 
  11. ^"MCMC has built over 900 telco towers as of September". Bernama. The Rakyat Post. 27 October 2015. Retrieved 15 April 2016. 
  12. ^"Minister: Malaysia's Broadband Penetration Rate Now Stands At 72.2%". Lowyat. Malaysian Digest. 28 October 2015. Retrieved 15 April 2016. 
  13. ^The-Star-Newspaper-26-June-2011
  14. ^"1Malaysia Foundation To Realise 1Malaysia Concept, Bernama, 14 July 2009". Bernama.com. 14 July 2009. Retrieved 12 January 2012. 
  15. ^ ab1Malaysia Youth Fund a boon for youthful ideas, The Star, 22 January 2011
  16. ^[1][permanent dead link] Mingguan Malaysia. 2 August 2009
  17. ^Poll Shows Divided MalaysArchived 15 September 2010 at the Wayback Machine. The Malaysian Insider. 9 July 2010
  18. ^Bavani M; Sheila Sri Priya (26 May 2014). "Public shy away from 1Malaysia clinics". The Star. Retrieved 26 May 2014. 
  19. ^P. Chandra Sagaran (19 February 2014). "Sick girl claims 1Malaysia clinic dispenses expired medicine". The Malay Mail. Retrieved 19 February 2014. 
  20. ^"Two-year-old toddler denied treatment as his mother's pants was apparently too short". The Rakyat Post. 6 November 2015. Retrieved 6 November 2015. 
  21. ^"Parents fume after baby having asthma attack rejected by clinic in Malaysia as it was near closing time". The Straits Times. 6 April 2016. Retrieved 7 April 2016. 
  22. ^Rintos Mail (18 July 2013). "Penrissen folk complain about frequent disruptions to Kampung Tanpa Wayar initiative". The Star. Retrieved 15 April 2016. [permanent dead link]
  23. ^"Projek Kampung Tanpa Wayar gagal" (in Malay). Sinar Harian. 22 April 2014. Retrieved 15 April 2016. 
  24. ^"Penduduk kecewa masalah internet" (in Malay). Sinar Harian. 22 December 2015. Retrieved 15 April 2016. 
  25. ^Letters from readers (26 April 2011). "One e-mail, one bad idea". Freemalaysiatoday.com. Archived from the original on 5 September 2011. Retrieved 12 January 2012. 
  26. ^Letters from readers (22 April 2011). "1Malaysia email will fleece us, says DAP". Freemalaysiatoday.com. Archived from the original on 21 December 2011. Retrieved 12 January 2012. 
  27. ^"Tricubes Says Funding Is Secured For Email Project". Bernama.com. 22 April 2011. Retrieved 12 January 2012. 
  28. ^Mustafa, Shazwan (20 April 2011). "On Facebook, 24000 spurn 1 Malaysia email". Themalaysianinsider.com. Archived from the original on 28 December 2011. Retrieved 12 January 2012. 
  29. ^Letters from readers (27 April 2011). "Spoof site mocks 1Malaysia e-mail". Freemalaysiatoday.com. Archived from the original on 9 September 2011. Retrieved 12 January 2012. 
  30. ^http://www.freemalaysiatoday.com/category/nation/2014/02/25/dap-questions-1mdbs-bailout/
  31. ^http://www.thestar.com.my/Business/Business-News/2014/02/21/1MDB-buys-Tadmax-land-for-RM317mil/
  32. ^"MPs: Kedai Rakyat 1Malaysia products not as cheap as advertised | theSundaily". Thesundaily.my. Archived from the original on 13 September 2012. Retrieved 12 January 2012. 
  33. ^"Opposition MP claims prices at KR1M not that cheap". Thestar.com.my. Archived from the original on 30 October 2012. Retrieved 12 January 2012. 
  34. ^Letters from readers (21 November 2011). "Baffling silence on tainted KR1M products". Free Malaysia Today. Archived from the original on 23 January 2012. Retrieved 12 January 2012. 
  35. ^Letters from readers (11 November 2011). "Poor quality products in 1M'sia shops". Free Malaysia Today. Archived from the original on 16 January 2012. Retrieved 12 January 2012. 
  36. ^Letters from readers (4 December 2011). "All KR1M products to undergo lab tests". Free Malaysia Today. Archived from the original on 6 January 2012. Retrieved 12 January 2012. 
  37. ^"Suppliers ordered to send KR1M products for lab tests". Thestar.com.my. Archived from the original on 6 December 2011. Retrieved 12 January 2012. 
  38. ^"Perkasa tells Najib to explain his 1Malaysia or face rejection". Malaysian Insider. Archived from the original on 22 September 2010. Retrieved 25 September 2010. 
  39. ^"Parliament: Anwar claims Apco was in M'sia before 1Malaysia concept was announced, The Star, 30 March 2010". Thestar.com.my. Archived from the original on 2 April 2010. Retrieved 12 January 2012. 
  40. ^Ahmad, Razak (22 April 2010). "Malaysia parliament votes to censure Anwar, Reuters, 22 Apr 2010". In.reuters.com. Retrieved 12 January 2012. 
  41. ^ abAnwar produces APCO documents, Malaysian Mirror
  42. ^ abHazlan Zakaria & S Pathmawathy. "Anwar produces documents on APCO-Israel-1M'sia link, Malaysiakini". Malaysiakini.com. Retrieved 12 January 2012. 
  43. ^"Suspension likely for Anwar, TheStar". Thestar.com.my. Archived from the original on 29 June 2011. Retrieved 12 January 2012. 
  44. ^Apco row: Anwar may be suspended with no defence, Free Malaysia TodayArchived 6 December 2010 at the Wayback Machine.
  45. ^"Malaysia's Anwar says likely to be suspended from parliament, AFP". Google. 3 December 2010. Retrieved 12 January 2012. 
  46. ^"Parliament: Anwar, Three Opposition MPs Suspended, Bernama". Bernama.com. 16 December 2010. Retrieved 12 January 2012. 
  47. ^Umno and Apco must explain, says Anwar, Free Malaysia TodayArchived 19 December 2010 at the Wayback Machine.
  48. ^"Opposition MPs walk out over Apco case, Sun Daily". Thesundaily.com. Retrieved 12 January 2012. [permanent dead link]

External links[edit]

The 1Malaysia School Milk provided to school children across the country as part of the government efforts to enhance students health.


An argumentative essay comprises -

  • A thesis statement - This states your argument.

  • Topic sentences - These introduce each new idea to prove your argument. Writers build paragraphs around topic sentences.

  • Supporting information - Details, examples, facts, and data that support each topic sentence.

Good organization and logical flow make an effective argumentative essay. Transitions, signals, and other language devices allow writers to link thoughts and achieve coherence. Coherence means ideas are well organized, fact driven and, as a whole, they prove the thesis statement. This is essential in argumentative essay writing.

Connecting sentences

A common way to link sentences is with the basic words and, but, so and because. Academic language offers alternative words and phrases to ensure your sentences flow well.

And - in addition, additionally, moreover, apart from this, as well (as), further, furthermore

But - alternatively, conversely, despite, although, even though, however, on the other hand, in contrast, on the contrary, nevertheless, nonetheless

So - accordingly, as a result/consequence, consequently, for this reason, hence, therefore, thus

Because - due to, a/the consequence of, the result of, for, since, the effect of

Most of these words join two independent clauses, and they follow similar punctuation and grammar rules. For example:

  • Technology has enhanced communication. In addition, health & lifestyle benefits are unprecedented.

  • Technology has a dramatic impact on lifestyle choices; nevertheless, humanity continues to abuse the power that technology bestows.

  • Economic turmoil threatens business’ survival. Most companies, therefore, invest in technology that promotes efficiency and reduces costs.

Observe the different ways to use linking words to combine independent clauses. Notice their punctuation marks and their varying positions within a sentence. Check a usage guide if you are not sure of the correct rules.

Connecting ideas

A strong essay links ideas so a reader can follow the progression of an argument without losing focus or becoming confused. Sometimes information needs to be repeated to highlight the angle being developed. Other times, concepts and accusations must be explained or clarified by providing examples.

To repeat/simplify - in other words, simply put, to put it differently / another way

To show similarities – similarly, in a similar manner, correspondingly, in the same way, equally, for the same reason

To give examples - for example, for instance, a further instance of this is..., an example of this is…, such as

To concede/contrast - admittedly, although, even though, however

To show emphasis - interestingly, indeed, it should be noted (that), (un)fortunately, more important(ly), most importantly, unquestionably

Here is an example of how these words improve cohesion and sentence flow:

The complexities and moral dilemmas that nuclear technology poses are beyond the scope of simple minds. In other words, mankind is not ready to adopt nuclear technology into mainstream life. In the same way, advances in cloning and stem cell treatment raise ethical questions that humans struggle with. For example, could cloning be used to advance warfare? Admittedly, progression to this level is years away, but it is a valid concern.

Again, take note of sentence construction and punctuation in the paragraph above.

Connecting paragraphs

We have linked sentences and connected ideas. The final step is to provide stepping-stones between paragraphs. This seals the overall essay unity.

A useful mechanism is to remind readers of main points from previous paragraphs so that your next topic sentence makes a stronger impression. Use signal/pointing words at the beginning of paragraphs, as well as time signals.

Signal words - besides, in addition to, having..., not only...but also..., although, even though, while, despite

Time signals – first, second (etc.), meanwhile, subsequently, finally, to conclude

In an essay about the effects of technology on humanity, the topic of one paragraph could be:

  • Technology has prolonged life through advances in healthcare.

To proceed to the next paragraph, you could write:

  • In addition to unparalleled progress in medical treatment, technology enables people to acquire unlimited knowledge.

Alternatives are:

  • While there have been many positive outcomes, technology has also caused much pain and suffering.

  • Having looked at several advantages of technology, the negative implications now need to be considered. First,...


The purpose of connecting sentences, ideas, and paragraphs is to guide the reader along the path you develop. That is a solid way to prove an argument. An essay writer does not leave it to the reader to make assumptions or to fill in the blanks. Linking words and phrases, and other transition signals are a vital element of academic work. Learn to use them accurately to write better essay.

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